A Royal Ride Down Memory Lane


In February of 2018, at an event in Norway highlighting innovative start-up companies, Motiview was put to the test by none other than Prince William himself.

The Duke and Duchess of Cambridge were on their first official visit to Norway when they stopped by the innovation fair. As Prince William began pedalling, it was soon clear they were in familiar territory, cycling through the streets of St. Andrews.

“You’re bringing us down memory lane,” the Duchess said, as they toured along their old university residence halls, familiar streets, and the local North Point cafe where they met, reported the Telegraph in this article.  

The Duke even spotted his old room at the St.Salvatore’s residence hall, where he and Kate stayed in their first year.

Jon Ingar Kjenes, CEO of Motitech, told the Telegraph that “William was enthusiastic. He knew straightaway where we were filming and said ‘you’ve filmed my room.’”

The Motiview videos are created primarily with dementia patients in mind, to help jog their memory and help them remember their favourite places, for example, where they grew up or their favourite coffee shop. The increased interest provided by the videos, accompanied by a soundtrack of the users favourite songs (The Duke pedalled along to Coldplay, Linkin Park and Ellie Goulding’s Your Song, which she sang at the couple’s 2011 wedding), encourages users to be more active, which comes with a host of benefits.

Motitech is a Norway-based technology company now present throughout the Nordic countries, the UK, Australia, and Canada, whose mission is to improve the quality of life for those living with dementia by using Motiview technology. More than 1,600 videos have been filmed to date, ensuring everyone will find something of interest to pedal to. Benefits of regular exercise for seniors and adults living with dementia include better mobility and less pain, better sleep and increased appetite, faster rehabilitation, memory development, and a sense of achievement.

The videos can be set to any type of cycling equipment, or even a treadmill for walking.

If you’re interested in a demo of Motiview, contact us today - we can even take you down the same streets the Duke of Cambridge cycled!